Branding

Organization Schema Markup

Generate and validate Organization JSON-LD for Google Knowledge Panels, logo display in search results, and brand identity signals.

Rich result type
Knowledge Panel, logo in search
Google documentation →

What valid Organization JSON-LD looks like

A complete, validator-ready example — drop it in your <head>, swap the values for yours, and you're done.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Acme Corporation",
  "url": "https://yoursite.com",
  "logo": "https://yoursite.com/logo.png",
  "description": "Brief description of your organization.",
  "email": "info@yoursite.com",
  "telephone": "+1-800-555-0100",
  "foundingDate": "2010",
  "sameAs": [
    "https://twitter.com/yourhandle",
    "https://linkedin.com/company/yourco",
    "https://facebook.com/yourpage"
  ]
}
</script>
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Required fields

  • name
  • url

Recommended fields

  • logo
  • sameAs
  • contactPoint
  • address
  • foundingDate

Common Organization schema errors

  • logo URL returns a 404
  • sameAs array missing social profile URLs
  • contactPoint missing contactType
  • Using Organization on inner pages instead of homepage only

Generate Organization schema

Fill in the fields below to generate valid JSON-LD you can paste directly into your page.

Organization schema — frequently asked questions

Does Organization schema trigger a Knowledge Panel?

Organization schema is one of several signals Google uses for Knowledge Panels. Combined with consistent NAP data and sameAs social profiles, it significantly increases Knowledge Panel eligibility.

Should I use Organization or LocalBusiness?

Use LocalBusiness (or a subtype like Restaurant, MedicalClinic etc.) if you have a physical location. Use Organization for purely online businesses.

Where should I put Organization schema?

Organization schema should only be on your homepage, not on every page. Placing it everywhere dilutes the signal.

Other schema types

E-commerceProductProduct snippets, Google ShoppingContentArticleTop Stories, Article rich resultsRich ResultsFAQPageFAQ dropdowns in SERPLocal SEOLocalBusinessLocal Knowledge Panel, Google MapsNavigationBreadcrumbListBreadcrumb trails in SERPRich ResultsHowToStep-by-step rich results

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