Organization Schema Markup
Generate and validate Organization JSON-LD for Google Knowledge Panels, logo display in search results, and brand identity signals.
What valid Organization JSON-LD looks like
A complete, validator-ready example — drop it in your <head>, swap the values for yours, and you're done.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Acme Corporation",
"url": "https://yoursite.com",
"logo": "https://yoursite.com/logo.png",
"description": "Brief description of your organization.",
"email": "info@yoursite.com",
"telephone": "+1-800-555-0100",
"foundingDate": "2010",
"sameAs": [
"https://twitter.com/yourhandle",
"https://linkedin.com/company/yourco",
"https://facebook.com/yourpage"
]
}
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Required fields
nameurl
Recommended fields
logosameAscontactPointaddressfoundingDate
Common Organization schema errors
- ✗logo URL returns a 404
- ✗sameAs array missing social profile URLs
- ✗contactPoint missing contactType
- ✗Using Organization on inner pages instead of homepage only
Generate Organization schema
Fill in the fields below to generate valid JSON-LD you can paste directly into your page.
Organization schema — frequently asked questions
Does Organization schema trigger a Knowledge Panel?
Organization schema is one of several signals Google uses for Knowledge Panels. Combined with consistent NAP data and sameAs social profiles, it significantly increases Knowledge Panel eligibility.
Should I use Organization or LocalBusiness?
Use LocalBusiness (or a subtype like Restaurant, MedicalClinic etc.) if you have a physical location. Use Organization for purely online businesses.
Where should I put Organization schema?
Organization schema should only be on your homepage, not on every page. Placing it everywhere dilutes the signal.
Other schema types
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